Just in case you’ve forgotten, an outbound link is a URL that you have on your site that points to another website.
In today’s Google PR obsessed Internet world, everyone is totally focused on getting the links linked to your site. While you should always be on a mission to get more sites link to yours, you should not forget their polar opposites.
Remember, to have outbound links on your site, which are essentially “vote” for the site as the link. This is part of the entire classification algorithm for all search engines. The idea is that if two sites are similar in content and design, a site with more links pointing to it would be considered more important by the search engine.
So why should I help anyone else? In fact, careful links to other relevant sites, which are increasing the relevancy of your own site.
Pretend I have a pizza shop, and I am located anywhere, USA. Is a typical site that shows the types of pizza, store location, hours, and coupons. I also know that the power output link. In this case, I will link 10 sites: Domino’s, Pizza Hut, Little Caesar’s and Papa Johns. Then, link to 6 sites that are physically located anywhere, USA. (And their physical addresses listed on their sites.)
Now, I will switch roles and view the site as a search engine spider. Browse the site, and determine that this site is the pizza. Then I find a resource page and discover some well-known links (Domino’s, Pizza Hut, Little Caesar’s and Papa Johns – and like the spider I know these are the main actors in the field of pizza). Here are six links to sites located anywhere, USA.
Therefore, like a spider happy to leave, now I know that the site you just visited is the pizza (site content and links to key players in the pizza industry), and found anywhere , USA.
Then visit one of the 6 sites as a resource list anywhere, USA. I can find the local address and has the same zip code in the pizza place that was. Now I know how these two sites are linked.
Given the fact that this local pizzeria also has been linked to the major pizza chains, like the spider, lead me to believe that this store has relevance for ZIP code from anywhere, USA.
So, as the spider returns the information to the database to be processed in the algorithm, is pre-sorted some search results based on links to their site points.
Another benefit of the output link is Geo Targeting, or local search. There are a lot of speculation that local search is the next major trend in Search Marketing. While only time will tell, will not hurt to have your physical address on your web page for which is comprised of local search.
As an experiment, I created a site with a special URL (to avoid the possibility of finding people who by accident), and I have only 1 page. The only thing was the links page output were 80 + relevant sites in the SEO industry, tools, forums and some tutorials. When you updated the PageRank for the site first, which came out of the box with a PR of 3. Since then it has fallen to a PR of 2 (now that I’ve identified some sites to it!).
The point of this experiment was to see how the external links affect your own ranking of your site. I was able to generate a PR of 2 based entirely on linking to authority sites in the SEO industry. So take the time to link to other relevant sites, the big names (if any), and enjoy the power output for easy connection.
