There are many reasons for participating in a link campaign. In Google, links are one of the most important factors in determining a range of sites in search engine results page (SERPs).
Since this is a crucial factor in the algorithm of Google (and search engines) in a link campaign should be part of their search marketing efforts.
First, let’s define the different types of links that a site can have:
reciprocal link – this is where two sites exchange links to their sites.
One-way (inbound) link – on a site links to another site without receiving a link back.
reciprocal linking is a time consuming task when done correctly. During this process, a webmaster who search the Internet for relevant sites that he or she can trade links.
Once you have obtained a list of suitable sites, a personalized email is sent to the respective webmasters and application sharing. A typical letter would read:
During the investigation of quality sites to link exchange request, I found your site. I would like to offer a link exchange on my website to yours. Below is information on our site:
Title: Search Engine Optimization Tips
Description: The free search engine optimization guide
If you are interested, please reply with information on your site and our link was placed.
If you are not interested, lack of response indicates the desired action.
Thanks for your time,
If and when you get some repsonse, you should add your site as soon as possible, and send an email saying that their relationship was added, and include the URL where you can view your site.
You will need to routinely check their partners to ensure that they continue to link to your site in order to continue the association. Most webmasters are honest and keep you connected, but there are some bad apples out there.
In particular (unidirectional) links are the best kind of links if you can get. It is so hard to do, but like anything worth while, there will be a lot of effort involved.
The easiest way to get the links to your site is linked to presentations of the guide. There are many free directories to submit great, and worth the time and effort to get a list of as many as possible.
There are also fee-based directories that are presented, and your budget allows, you should try to get listed in all directories that are relevant to the topic of your site.
The next way to get links to your site is going to make a statement. With sites like PR WIRE, send a press release for free, and not only make your site exposure, but also will take some inbound links.
If you have the ability to compose articles or columns, there are many places you can get your site exposure that allows them to reprint your content. While some may argue that this procedure can be penalized in the search engines for duplicate content, while users have posted your item to your site first, not to be beaten by a duplicate content penalty.
Depending on how many sites that allow information to be published Wil also create inbound links to your site. So the question to consider is the control of the content from the exhibition web.
If you have an online business, you should always include your site URL in your email signature. Many people use either Hotmail, Yahoo or Gmail, which are all web based systems, so read the URL contained in the email and therefore add to their total support link.
A piece of test: When you send information from your site to be linked from, make sure your anchor text (the clickable) is one of the keywords you are trying to get your web site. What they are telling the search engines is that the destination URL is what was the link text. Therefore, if your link text says “eggs”, the search engine expect the page to some eggs.