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How to Improve Your Social Media Marketing Results


Like all online advertising, social media advertising can be expensive and come with varying results. However, there have been ads online that manage to capture attention, entice clicks and bring in business all through the strategies laid down by a social media agency.

Here are some tips you might want to use to help increase the success of your social media advertising campaigns.

Use real photos instead of stock images

Go one step further and use photos from your customers. There are lots of companies that have mastered this practice and are reaping the benefits of it. Depending on the products or services that your business provides, using customer photos adds a sense of realism to your social media campaign and conveys the sense that a person is actually putting in the time to run your campaign rather than an automated service. Furthermore, a certain trustworthiness is associated with these images that resonates in social spaces where bland, uninspired images tend to dominate. So if you are looking to stand out in the crowd, this is the way to go.

Pick a main goal for the campaign first

Is it more app downloads? More email sign-ups? More followers? More page views? Regardless of what your goal is, you need to certain about what it is before content is created.

This goal will almost certainly shape what you say and how you say it. Especially with regards with the call to action. It will determine where all your links take your browsers and what they will see when they get there. It will also determine keywords used what platforms are chosen.

Tweak Your Ads and See What Happens

A lot of online marketing, particularly with social media campaigns, is a lot of trial and error. There’s no harm in trialling several variations of your ad and seeing how it affects your success with regards to client acquisition. Create several ad options, test them during the campaign, and then don’t continue with the ones that don’t work.

As I mentioned previously, it’s important to experiment with ads on social media. A combination of images and messages may just be the right combination to convert browsers into customers, and more importantly repeat customers. From there you can determine which ads are performing, which aren’t and then reassess your strategy to implement new ads. Flexibility is key here.

Posting Ads on Niche Blogs or Offering Sponsored Posts

Blogs have risen to prominence in the last few years and with this businesses can begin to harness the power of tight-knit community groups online. Depending on the blog’s audience and popularity, the price of ads per month can vary. A good idea is to ask for the blog’s media kit, if they have one, so you can get an idea who their audience is and if it aligns with yours.

You don’t have to necessarily use ads. You might choose to offer giveaways or a sponsored post instead. Blogs are always in need of fresh content and giving away free stuff can never harm a company’s brand. Sponsored posts are usually written in the voice of the blogger and are designed to promote a brand or product while adding authenticity. They are less expensive than print advertorials or native advertising. It’s just another option available to you and your social media advertising.

And that’s it. These are four aspects that you will need to implement if you are to succeed with your social media marketing campaigns. Remember, there are agencies and companies out there that will be more than willing to assist you should you find the process overwhelming.

About the author

Michael is the founder and director of www.shoutagency.com.au, a Melbourne-based boutique digital strategy agency. Michael is a highly regarded thought leader and digital innovator in the fields of online strategy, corporate SEO, Google re-targeting, email and affiliate marketing, and online reputation management.

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