Working for SEO is a profession not intentionally opted by many. They either stumble across it accidently or join this field out of sheer curiosity. Many individuals start their career with absolutely no knowledge of SEO. Google and Yahoo are taken for granted as simple tools used for finding information. It is now time to understand how and what goes behind operating a search engine.
The eligible “skills”
To have a lucrative career in this field you need to have a background in science and art. A technically skilled person can do very well in this field. For such individuals, added SEO to their resume will add a lot of value as it enables you to get acquainted with the practical section of the business. This is one career which not only helps you to grow as a professional but also assists in learning different skills pertaining to internet marketing, people management, and strategy building.
If not from a science background, there is no reason to despair. Although the concept might appear a little complicated to such individuals due to the technical skill requirement, most of the skills required for SEO can be easily acquired, learnt and implemented.
Apart from these, some other mandatory skills that you must possess to excel in this field are:
- Reading and writing skills.
- Appreciable knowledge of web designing and HTML.
- Planning and organising your work.
- Strategic management of work.
- Exceptional skills in business management and analysis.
- Understanding the needs and requirements of the clients.
- Patience in terms of attaining output.
- Paying proper attention to details.
- Researching about SEO constantly to update your knowledge base.
- Basic amounts of coding skills are also required.
- Good communication skills.
- Analytical and problem solving skills.
- Being inclined to participate in online forums like Quora.
- Having no inhibitions in sharing knowledge.
- Owning a properly optimised website.
- Possessing a fully functional, well-equipped computer.
- Keeping a record of all the client liaisons for future reference.
All these skills and al lot more form the basic requirement of pursuing a career in SEO services. Your professional resume format should be optimised enough to include all these attributes, which best reflect your personality, knowledge, and character.
What to expect in future
The scope of this career is far and wide. Considering the excessive use of numerous search engines to get information on the web, this field will never go out of fashion. A number of very imminent brand advertisers are looking towards SEO services in India and abroad.
SEO is also being adopted by direct or traditional marketers. People today are glued to their cell phones. A lot of searching for information is being carried out through the medium of mobile phones. This has increased the growth in the local search request numbers.
Google in itself is evolving very fast. It is aiming for Geo targeted and demographic targeted search results. The online industry is steadily growing by leaps and bounds. As such it is playing a very important role in attracting people to online websites. Companies and organisations all across the globe are spending large amounts of money in employing SEO services to popularize their domains.
It is an upcoming, highly lucrative field, which is generating large numbers of employment opportunities for the people. Depending on the budget of an institution, they are procuring the help of SEO professionals for themselves either externally or internally to get their agendas met.
If you are dynamic and have exceptional analytical skills then your future in this field is very bright. In order to have an edge over others, you need to be capable of conducting effective research in order to come up with innovative marketing strategies which could prove fatal to a competitor.
You can also stay at home and provide SEO services. It is a technically skilled job, which is not only interesting, but capable of putting money in your pocket.