The impact of social media shouldn’t be underestimated as the sheer number of social media users; all brands should be developing some form of social media presence and strategy.
37% of consumers say social media is the most significant source of inspiration for their purchases. Whatever your goal for social media is, there is a professional influencer marketing agency, video production company or community management agency that can help you.
There are many different ways social media can be used to aid business growth.
- Influencer marketing
Influencer marketing is one of the most popular ways to leverage social media for businesses. Influencer marketing is where brands partner with an individual with a strong social presence to create an ad or piece of content. These partnerships aim to attract new customers from the other’s social media and encourage followers to take a specific action like purchasing a product or service.
- Engage your audience
Using social media, brands can directly interact with and engage their existing and target audience. Engaging social media audiences allows brands to collect valuable information about their social media usage habits and content consumption preferences. This means you can consistently provide content that intrigues and engages your audience, which keeps them coming back for more.
- Customer support
Due to the fact, so many consumers are active on social media, many brands have begun using social media to provide instant customer service. And 59% of global social media users have a more favourable view of brands that respond to customer service questions on social media.
Using social media, brands can not only respond to questions, queries and complaints but keep audiences informed of any news or updates about their business. If there’s a general issue that affects all customers, posting to social media keeps everyone updated instantly and makes a brand appear transparent.
- Understand your audience
You can use social media to engage your audience and further, understand their wants and needs regarding your products and offerings. Each social media site has a different social media user base, giving you access to different segments of your audience. Additionally, each audience base on every platform will need to be marketed to in different ways; by engaging with them, you can understand how best to do so.
- Nurture leads
Using social media, you can provide various content that addresses customers at different levels of their buying journeys. For example, many consumers use social media as a search engine to look for inspiration or confirmation that they should purchase. Therefore, you can create educational posts for customers just in the awareness stage of the buying journey and entertaining or tutorial posts for those in the purchasing stage.
- Humanise your brand
Consumers have become wary of any advertisements that are too direct. Social media gives brands a new way to connect with their audiences and show an authentic side of the business. Brands can humanise themselves by providing behind the scenes content or showing off the processes that go into product development. Social media also allows brands to showcase their unique personalities.
Authenticity is essential to consumers. Creating authentic content will help consumers create an emotional relationship with your brand, which leads to strong brand loyalty. This type of content performs well on most social media platforms and with most audiences. If your brand typically creates sales-driven formal content, diversifying your content type and displaying a new, creative side of your business can attract a new user base.