I’ve talked about how people can use social media to improve their search engine rankings, because it makes a change from people talking about why one is better than the other.
Don’t listen to anyone who tells you SEO or social media is better than the other. Why not use both to your advantage? If you need a little push in the right direction we can look at a few ways social media success can help boost your search engine rankings.
#1. Spend Money On Better Graphics
Some websites get thousands of visitors from Pinterest and if you’re in the right niche you could use it to your advantage too. These days Pinterest is one of the biggest social media platforms in the world and you’d be crazy to ignore it. Just be careful because in order to succeed you will need to spend money on sexier graphics. When visitors come through from Pinterest it’s much more likely they’ll pin your photos and you will end up with an avalanche of backlinks that will boost your SEO efforts.
#2. Start Publishing More Infographics
For some strange reason people go crazy over infographics. Even if you don’t create the infographics yourself you’ll still end up with a lot more social media shares. When people land on your post they’ll share your infographic with their followers which will result in a lot more backlinks. If you want to gain even more powerful backlinks you should design your own infographics because people will be able to publish them on their site with a link back to your post.
#3. Focus More Energy On Google+
Some SEO experts have noticed something special about Google+. If someone is following you on the social network they’re more likely to find your website in Google when searching for specific terms you’ve mentioned before on your G+ account. It means you can show up in the search engines without trying to build backlinks to your site. Even if you don’t love Google+ you shouldn’t ignore it because you need to concentrate on anything that can improve your rankings.
#4. Tweet At The Right Time
Twitter is one of the best ways to drive traffic to your website, but even if you have a massive following you could be pushing against a brick wall if you don’t tweet at the right time. If nobody is online when you tweet it’s unlikely they’ll see it unless they only follow a few people. This will result in less traffic which will ultimately result in lower search engine rankings, but don’t worry because there are special tools you can use to find out when the best time is to tweet.
#5. Facebook Fans Love Beautiful Visuals
Facebook is another of those massive social media platforms where millions of your potential customers will be hanging out, so you need to take advantage of it for visitors and backlinks. If you don’t include beautiful visuals when you post something you will end up with a lot less people sharing it. Nobody wants to share text links because they’re boring, so from now on you should include a nice graphic with every update, and then keep an eye on the results so you can see which ones work best.