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How does SEO and PR Content Complement Each Other?

It’s fair to say that if you want to create a successful online marketing mix then you need to consider more than just the SEO performance of your website. On the other hand, you can’t just rely on press releases to raise awareness of your brand. For the best results, you need the two to work hand in hand with a content-led approach.

SEO and PR have more in common that you may think and can complement each other extremely well. Here’s how the two approaches work together:

Timely news content gets links

Launching new, interesting content at the right time can get you natural links from a variety of high-profile sources. It’s this ‘link-bait’ type content that will really help you from an SEO perspective in today’s strict, Google-controlled environment. Ever since the search engine launched its Penguin algorithm update in April 2012, a link profile needs to appear natural to work effectively and there is no better way to do this than through news sources linking to your site because of some timely news that you have just released.

Breaking news is shared socially

Everyone who has Facebook or Twitter shares something they find interesting once in awhile. Your press release or breaking news may have the potential to generate high levels of buzz on social media, especially if it is breaking something that has not already been reported in the news before. Twitter ‘tweets’ and Facebook shares and likes are social signals which can contribute to ranking factors on Google and other search engines.

Can help you appear in Google News

By using the right PR wires to launch your press release your content will appear in Google News, which received high levels of traffic every day. Not only will it appear in the ‘News’ section of Google, but could appear on the main search depending on which keywords have been used. It’s important that you optimize a press release as you would with any of your own website’s pages – the right keywords in a PR can help it potentially help it to appear higher than your site’s SEO ranking and be another way to get people to your site.

Increases site referrals & raises brand awareness

Much of the most successful SEO activity these days is about raising awareness of your brand and it’s important to do this brand activity along with the traditional, keyword-based SEO. PR has always been about increasing brand awareness, so your two mediums should be working together for the best results. Your press release work can also act as another way to get referral visits to your site, and potentially increase your sales figures.

Good content is vital for any online marketing strategy, no matter what type of business you own. PR Agency One Can help you put together a successful PR campaign that can also boost your website’s SEO performance through the generation of timely, interesting news content.

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