Search engine optimisation must be a continuous process if you want your website to maintain a high ranking on search engines. Many people optimise their websites till they achieve a high ranking and then they forget about optimisation completely. This shouldn’t be the case. If you want your website to continuously attract high search engine traffic, you have to optimise your site continuously.
Every single website niche is competitive. To remain competitive in your niche, you have to invest a lot of time and/or money otherwise your competitors will take your spot. This is one of the main reasons why you should optimise your website continuously.
Another reason why you should optimise your website continuously is to be able to stay at par with the regular updates that search engines release from time to time. For instance, Google has a habit of issuing updates regularly which have a significant impact on search engine optimisation (SEO). If you fail to incorporate regular updates from search engines into your website and any SEO strategies, your website can easily fall in ranking or fail to be ranked at all.
Search engines control over 90% of all internet traffic. You can’t therefore afford to ignore search engine optimisation if you are serious about online business. To ensure that your website remains optimised, there are some techniques that must be used continuously.
For instance, you must ensure that your website always has high quality up-to-date content. It is possible to do this by writing high quality articles for your website daily or weekly. Search engines give websites with quality content priority or high ranking therefore you must ensure that your website always has quality up-to-date content.
Other effective optimisation techniques that will ensure that your website doesn’t lose ranking in search engines include; link building, keyword optimisation and social media marketing.