This is probably the most difficult to sell to get through a client when seo speak begins. people know they need to get ranked in Google, and you know you need to build an online presence, and of course, everyone knows they need to get traffic to your site.
But site copy? Every time this subject is brought up, most customers are proud to have published the information in your brochure in place and it works very well.
Well, not so. Content optimization is a skill that few people possess. Words sell, images do not. What you need for the user to take action! So with that spirit, here is a list of things to do and to be avoided:
Things to do:
* Use the main keyphrase that go on all pages except homepage.
* Use key phrases in the hyperlinks.
* Create a title page that is interesting and appealing. Remember the words of selling, the charts do not.
* Limit use of keywords to 2 or 3 keywords per page. Otherwise, you can get tagged for spam keywords.
* Create additional content such as FAQ pages, how-to pages, industry glossary and related articles about the product.
* Use the description meta tag. Google refers to this when they are not content or a listing in DMOZ.
* Always keep an eye on competitors and how to qualify for the same keywords.
* Concentrate on the pages of the ones that have marked their conversion rates.
* Think like a reporter, asking the five W questions (who, what, when, where, why).
* Shows your location. Studies indicate that people seek local suppliers, even when online.
Things to avoid:
* Insert keywords in the copyrighted material.
* Forget what your audience is looking.
* Leave the title page as “Untitled.”
* Use more graphics.
* Waiting to implement copy changes for expected seasonal sales. Needs 6 months to optimize the content of the season to give the engines time to adjust to change.
Content optimization is a continuous process of monitoring and updating. By staying true to this course, you’ll see results in sales.
