Yes, you read that correctly. There are benefits of “black hat” techniques used to manipulate the rankings of search engines.
If you work in the field of search engine optimization, or you’re a webmaster, chances are you already are some black hat techniques on the game. As someone who does SEO for a living, is in my interest to know what techniques are to fight them.
The problem is that a black hat, all worth it. While most of us sweat and labor and obsess on getting the top spots on Google and other search engines, the black hatters sit back and laugh at our efforts.
The hatters elite “churn and burn”, web sites, but within three months of the existence of that website, the black hat can easily make over 100k for each site.
That is why they continue using their skills at the same time raising the cash. This is also the same reason why spammers continue to do what they do – of the millions of emails sent, there are enough people clicking on ads for them to make money.
So, now we know the motivation of the black hat, where is the benefit?
Black hatters keep search engines in their toes constantly pushing the limits of handling data and information on the web. If the Googles of the world could only sit and do not apply any new ideas to their algorithms, the “Average Joe” would never have a chance to get a first in the search engines.
All the top players would be owned by more money to spend.
But from the black hat still looks for gaps in the algorithms, which requires search engines to continually re-think their approach on how to classify the content found on the Internet.
Although I admit it may be frustrating to see a site above yours in the search results that these techniques are used, you should be aware that you have the opportunity to achieve higher ratings because of their techniques.
While the black hat is based on automation to achieve their goals, the rest of us have to do with effort. That’s the kryptonite of the black hatters. Finally, your site should have more original content and more relevant links pointing to your site, and will drive away the black hatters.
The aim of the black hat is to make money as quickly as possible. Elite black hatters are smart enough to know when they are beaten in a specific area, and simply turn their attention to another subject.
You can beat the black hat. But it will take time and will be resolved. Consider it a battle – because they do.