While there are many ways to grow your online presence, one of the most real way to ensure that their efforts will continue working for years from now, is to make sure their efforts are well optimized.
From press releases to blogs to articles of technical documents, everything that appears online should be optimized, because you never know how someone first come to learn of your product or service.
Videos uploaded to YouTube or Google Video must be optimized. Podcasts can be optimized. The RSS feed can be optimized.
Get the point?
Since the engines are always looking for the most relevant content if the content is well optimized, has a better chance to stay classified for long periods of time.
Everything that appears online or available in digital format on the web can be optimized. You just need a little extra effort, but the reward is worth it.