Whether you own a multinational company or a small start-up venture, creating content is something that you shouldn’t ignore if you want to leave a mark in your industry.
With the declining effectiveness of traditional medium like print and T.V., a business should utilize all digital platforms available at hand in order to stay competitive in the market. And this includes explainer blogs, research papers, webinars, infographics, slideshow presentations, and even live videos that show a sneak peek inside the day-to-day operations of the business.
While content marketing has been around for more than two decades now, its effectiveness and the results it delivers are still unparalleled today. In fact, 70% of B2B marketers are planning to create more content this 2017 compared in 2017, all for the reason that content can attract more people to their website and has the power to drive them into visitors into full-paying customers.
If done properly, content marketing, combined with other digital marketing tactics like SEO and social media, can help generate a huge number of leads, as well as to make the business a thought leader in its industry, results that are perhaps hard to achieve using traditional marketing strategies.