In general, people have a tendency to get carried away by ideas, and move off on tangents that take us away from basic principles. In business, taking a step back to reflect on what you are trying to do, offer and achieve can help you to re-align everyone involved, and focus on the overall goal – profit generation. Below is a kind of “SEO for Dummies”, a highly simplified summary that will help you to either introduce the concept of SEO to someone for the first time, or simply remind your employees what it’s all about.
What is SEO?
There is a simply massive amount of information on the internet. It is insane. The pure volume of stuff that you can get online is beyond your faculty of imagination. And this is all well and good, unless you are using the internet to advertise or sell a product. The problem is that there is just way too much competition for good online space. The old adage “location, location, location” is still true for business owners, except now the space is virtual.
You need your product or ad to be in the best possible virtual space because if nobody ever sees or hears about it, then your business is going to crash and burn. If you want to ensure that you are seen online, then you have to turn to the SEO industry. SEO, which stands for Search Engine Optimization, is the process whereby a company analyses your product or website and makes sure that it will be far more visible on the internet. This means that more people will see your virtual store front, and hopefully they’ll come in and take a look around.
The SEO process is quite advanced, and if you do research for yourself you are likely to encounter pages and pages of mathematical equations, Boolean operators, spiders, and phishers. This is all very technical, but won’t really help you to understand exactly what the whole process can do for your business. What the process aims to do is make your business more likely to be found by people’s searches. For example, if they search “Cats”, and you are in the pet industry, then your site will pop up in the search results.
Mostly, SEO companies find the relevant terms in your website content, and then streamline the content so that it will meet as many search possibilities as possible. You pay for the privilege, and the more you pay, the more likely it is that your website will be at the very top of the search list. However, if you pay more, you attract more attention, and so your business will thrive.
So, what exactly is SEO? Well, from a business perspective, it is a tool that, via complex analysis and content verification, allows you to put your website at the forefront of people’s internet searches. It is an expensive process, but if your website pops up any time anybody on the internet searches any number of loosely related terms, you are certain to profit.
This guest post was writing by Victoria. She loves learning about Canada Facts.