SEO and Social media are the two most effective tools used these days for business promotions. The fact that millions of people can be found under a single roof at the same point of time has attracted companies to use social media. Both SEO and social media go hand in hand. Different inbound links are being used by both of them which can be effectively used to attract a large number of inbound traffic. Talking about social media, the one, which has become very popular over the last few of years is Instagram. Instagram is one platform, which is being followed by millions and has become one of the targeted areas for different brands to carry out their SEO practices.
How Instagram can be Useful for Search Engine Optimization?
Instagram, like any other social media site is the gathering place for millions. This offers an excellent opportunity for companies to get hold of the attention of the mass. Here are some ways how Instagram can be useful when it comes to Search Engine Optimization.
#1. Number of Followers:-
Your ranking on Instagram is signified by the number of followers you have. It is very important that your followers and likes keep on piling up in an organic manner, so that the difference between artificial and natural followers can be distinguished by Google. This process of growth in Instagram can be slow in terms of pace. However, as long as it is consistent, it can prove to be very valuable and effective. One of the ways to increase the number of Instagram followers is by allowing them to interact with you. Discussion sessions, open inquiries and other forms of communication can prove to be very effective. It is also very important to make sure that your Instagram likes keep on increasing. In order to achieve this, you need to be engaging. This would help you to build your follower base, which in turn would add to the likes.
#2. Optimization of Posts:-
In order to facilitate the search process and to make it quick, the posts need to be optimized. This part is usually determined by the content which is pre-existing and can offer a scope to deploy another channel. In order to attract Google and other search engines, different kinds of news articles and graphs can be used. It is very important to make sure that all your posts on Instagram are being properly optimized.
#3. Use “Hashtags” Effectively:-
It would become easier for you to attract people and letting them find you and your posts quickly, if you use Hashtags. The Hashtags needs to be in line with your post or message. If possible, create custom Hashtags. This can be very useful for promoting, organizing and tracking contests. Hashtags can be very tempting. However, try and resist the temptation of using too many of them as they might dilute the message and the brand. Use them smartly and judicially.
#4. Link Facebook and Twitter on Instagram:-
In order to get the best out of it, make sure you linked your Facebook and Twitter account to your Instagram profile. This would help you share the same content on three different social media sites at the same time. This can prove to be very effective as it can will attract people from three different platforms.
Author Bio: This article has been composed by Evans walsh, who is a Social Media and SEO expert. He has presented some of his valuable advice as to how the concept of Instagram followers can be used to facilitate the process of Search Engine Optimization.