In today’s time and age, no business can sustain longer if it overlooks the mobile audience and blogging is one such business. According to Impact, Google receives more than 100 billion searches in a month. Of these searches, 50% of searches are directed from mobile devices.
On the other hand, statista shares statistics about the number of American online users who read blogs on a smartphone in the last 4 weeks. The survey is based on the age of readers. It shows that 38.78% people (aged 18-29 years) read blogs on a smartphone over the course of last four weeks, followed by 33.7% (aged 30-49 years) and 16.74% (aged 50-64 years).
The aforementioned statistics are self-explanatory that mobile devices have come of age to become a major source for people to read blogs. So if you have still not optimized your blog for the mobile devices, you are in loss.
Here we are going to share insightful tips into how you can create a mobile-friendly blog and get more readers:
#1. Create a Responsive Design
Tyton Media conducts a survey on the factors that influence the judgment of people about a website. Based on the data of the survey, 94% of people consider the design aspect as the leading factor they rejected or mistrusted a website. This statistic points to one important thing:
The design is crucial to engage your blog audience.
On that important note, you need to understand that your blog will attract the mobile audience only when it has the right design elements to be fully accessible to people on the go. You have two options to achieve this goal.
You can either create a dedicated blog for your mobile readers or you can make the necessary changes in your current blog to make it more mobile-friendly but this can take too much of time. To cut the loss of time, you can create a temporary mobile blog where you can redirect your mobile users until you create a full-fledged mobile-friendly blog.
#2. Create Collapsible Sections
Creating collapsible sections is another way you can make it easier for your mobile readers to easily get information on the other important pages on your blog, such as About Us, F.A.Qs, or Contact page. You can create collapsible sections without any hassles in HTML.
This will significantly reduce the time and efforts of your readers and they will be able to read the only relevant information on your blog.
#3. Make More Use of Images
An image speaks a thousand words. We all know that. But how? Let me share with you an important fact shared in a study by Nielson Group that analyzed the behaviour of online visitors who view a photo and textual content.
The gist of this study reveals that people love seeing information-carrying images than reading long pieces of text. Similarly, mobile readers will be interested more in the images on your blog if they could replace the long text and convey the same message.
By using more images in your blog, you not only cut down on the time of your mobile readers who want to get important information from your blog but also make your blog look more appealing and attractive.
#4. Use More Sub-Headings, Bullets, and Lists
Mobile readers prefer scrolling and reading the articles than reading the entire text. Adding sub-headings, bullets, and lists is one way you can do this. This adds more clarity to your articles and helps the mobile readers easily scan significant points.
Presenting your articles in this way also helps you center the attention of your readers on the important sections of your articles. So they end up reading the important information in your article without constantly scrolling up and down.
#5. Break Your Paragraphs
Mobile readers don’t like big chunks of text. Due to the shorter screen size, mobile readers like to read articles that have shorter paragraphs. Therefore, you need to break your paragraphs into small pieces of text that can easily be read on a mobile screen.
Your readers should be able to easily scan important information from your article without needing to constantly move the scrollbar.
#6. Use More White Spaces
White spaces add more clarity to your text and allow the readers to easily skim the information that matters to them. Therefore, you should add more white spaces in between the paragraphs to make it easier for mobile readers to easily scan the important information.
Since adding white spaces is part of the design process, you need to sit down with your blog designer and work along with him to create white spaces in the different areas of your blog articles to channel the attention of your readers to important sections of your articles.
#7. Use Shorter Words
Since we are focused on the attention economy, we can’t miss out this important point. To keep your mobile readers continue reading your articles make, it is equally important that you use shorter words. Often bloggers use longer words and phrases only to create an impression but this doesn’t work for mobile readers.
We all know that online readers have a shorter attention span. But when it comes to mobile readers, you have even more limited attention of your readers to hook their readers. To tap into that attention economy, you need to use only short words that readers can easily read and understand and avoid reading longer words, phrases, idioms, and proverbs.
#8. Create a Dedicated Mobile-Friendly Blog or App
While this can cost you some extra bucks but it will offer your mobile readers an easier and more convenient way to read your blogs. If you want to create a dedicated blog, you just need to use any of the WP responsive design themes.
So every time a reader opens your blog, he will be redirected to the mobile version of your blog that automatically fits the screen size of your mobile readers.
Similarly, you can create a mobile app if you have the budget size. In fact, people love browsing a website through an app. According to Tech Crunch, people use an average of 9 apps in a day and 30 apps in a month. With an app of your blog, it will become easier for your mobile readers to instantly connect with your blog at any time without having to go through the browser.
#9. Test It Out
Finally, when you have finally optimized your blog, it is time to test it out on the different mobile devices. In this way, you will be able to check if everything on your blog is working well or not. Here are some of the things you need to check during the test:
- Are photos looking good?
- Is the text readable?
- Are the videos running without interruption?
- Is the loading speed at an optimum level?
If you get a “yes” call for all these questions from your web developer, you can then go ahead and make the website live and let more mobile readers get access to your blog.
Optimizing your blog for mobile audiences can significantly increase your visibility as a blogger and make more people engage with your blog. Just follow these tips and you can create a well-optimized blog for your mobile readers.
Author Bio:- Margaret Jones is a pro blogger, researcher, and a motivational speaker. She is a known academic celebrity who delivers inspiring speeches on educational topics including assignment writing service. In addition, she is an incredible writer who can write on different topics related to education, career, digital marketing, and technology to name a few.
