The career of a SMM (Social media marketing) marketer will remain a powerful mainstay in many ways in 2018. A social media marketer and manager is the individual that is key to reaching the audience when it comes to branding and large companies. They are the individual that makes that connection through creativity and interaction by representing the brand in a good way. The official definition of this title goes as follows: “Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.” – Whatis.com
No matter what route you choose to take with your brand and career, you need to understand these 5 important rules that will help you achieve a better grasp of not only what a SMM can offer, but also how beneficial they can be to your brand and the community around you. A simple social media idea can turn into a post, which can turn into the start of a campaign, social media has reach, it has the ability to reach anyone across the world, and if you learn how to harness that kind of power, your brand will come out on top.
#1. Be Involved:-
You have to be involved if you want social media to be a big part of your brand. That doesn’t just mean that you need that you need to be active on your own social media, but you also need to be able interact and be involved with other social media accounts that are involved in your community. By being involved in your community you’ll be able to form connections in a way that are genuine and unique to you and your brand. By being involved your brand will be remembered and will stand out from the thousands of other individuals trying to do the same thing.
#2. Pay Attention To Quality:-
It can be seriously tempting to constantly push out content to get the most interaction, but that is a serious misstep you need to reel back in. By paying attention to quality, you won’t be putting out as much within a short time frame, but you will be gaining just as much interaction if not more for about half of the wasted effort. Putting together an interactive video that’s high quality and aesthetic with the brand, opposed to simply running multiple Facebook ads, this will change the way you look at how the work is presented to the audience. Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
#3. Find Your Audience:-
As a social media manager, you want to reach as many people as possible, but sometimes finding your correct audience first is the key to explaining at a slower rate but with much more interaction which pays off much quicker. Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. Keep building your audience so you can grow your brand from knowing exactly what your core audience wants in the long run. It’s so much easier to build a small audience that actually care about your brand, than just mass marketing that in return has not endgame pay off.
#4. Build Connections:-
Don’t just ignore the audience that forms around your brand, reach out, communicate, and interact with people of similar interests. By interacting with your fans by creating giveaways, events, and online exclusive deals, you’ll not only stand out from the rest of the competition, but you’ll also notice just how much your brand will spread by word of mouth when you put your all into your social media through SMM.
Those connections won’t only give you another sale of your product but they will also be the voice that helps give you advertising in the future, because one happy customer will tell everyone they can about a brand that they love. Don’t underestimate just how important word of mouth can be, combined with social media marketing.
#5. Be Genuine:-
Would you have much regard for a brand that doesn’t support other individuals and companies in their community? We think not! While you should be yourself in a professional manner, you should also remember that sharing helpful and enjoyable articles from other brands will not only show that you care but your audience and their audience will connect on some level as well. This will end up benefiting everyone involved, it’s a must if you hope to build those connections from your brand to the community.
Show how much you care by giving back to the community, host events, offer giveaways to customers who support your brand, or simple donate to local causes you feel matter and will make a difference for the better of the world. There are so many different ways to give back and to help your brand reach that kind of ethical balance between caring and your own brand.
There are so many ways you can choose to go about Social Media Marketing, whether you’re doing it for a brand or you’ve hired an individual to take care of social media for your own brand, you need to remember that being yourself in a professional manner is the key to making your brand stand out from the rest. Once you find what personally works for your brand, you’ll have smooth sailing into the future. You’ll find right away just how much of a difference personal advertising will make to a community that cares about you, your brand, and what you have to offer the local community you’re giving back to. Just remember to be authentic, just as Dummies.com has always said in their marketing series, “Authenticity is a tricky word. It’s tricky because it’s overused in the context of social media. Everybody talks about being authentic when marketing in the social media realm, but what that means is rarely explained. To spell it out, authenticity is being honest, transparent, and true to the values of the brand: It’s as simple as that.”
Author Bio:- My name is Irina, I am a certified specialist in advertising and public relations, journalist. For over two years I have specialized in design issues in various fields (interior design, web design, graphic design) My blog- http://designdroide.com/