If you’re looking to grow your brand on the web, one of the best ways to gain more traffic and visibility is through search engine optimization, otherwise known as SEO. Boosting your website’s ranking is great in theory, but if you have no clue how to accomplish this task it’s going to be an impossible mountain to climb.
Those of you who found your way here are obviously looking for SEO best practices to begin ranking your site in the search engines. It’s certainly possible to gain traction in the SERPs through SEO if you use the best tried-and-true ranking techniques to raise your rankings to reach the first page of Google and the other search engines. We’ll share our favourite techniques with you below.
#1. Boosting Rankings with Top-Tier Editorial Links
Building top-tier editorial links are the ideal method to raise your rankings in the search engines. This method is incredibly effective because do-follow top-tier links only come from the most well-respected, high PR websites online. Since this is what Google’s bots want to see the most, it makes sense that your search engine rankings would improve tremendously by getting a few of these strategic top-tier links.
It should come as no surprise to anyone that these links possess great rankings power. Some of the more well-respected websites online like Forbes, Fast Company, and Business Insider are considered top-tier domains. They carry a lot of weight and they can give your website or webpage a serious boost if a site like this ever linked back to yours.
Besides the top-tier link itself, building links on these websites can lead to syndication, which will help you get lots more links pointing back to your domain or particular page without any extra effort on your part. This is a huge bonus since a large majority of these sites act as syndication engines, so they’ll generate more backlinks and greater brand exposure in the process.
#2. Building Backlinks through Guest Posting
Getting backlinks from guest posting is an incredibly effective method to boost your website’s rankings if you do it correctly. Truth be told, you have to look for specific blogs to get the most value out of this practice.
As an example, if you want your guest posts to provide the best results possible, you should look to get your articles posted on sites that have a domain authority of 40 to 60. If the domain authority is any less, it’s not really worth your time or money if you have to end up paying for the post.
Speaking of paying, there are plenty of bloggers online looking for a way to make a quick buck or two. They’ll happily post your content on their blog if the price is right, so be willing to spend some money for guest posting opportunities. It’s faster this way and it guarantees you’ll get one or more backlinks pointing to your site.
How to Pitch Guest Posts the Right Way
Getting bloggers and webmasters to post your article on their site can be difficult if you approach this the wrong way. That’s why we recommend going out of your way to help the blogger one or more times before pitching your guest post idea.
This method is effective because of the Law of Reciprocation. If you help the blogger in question, they will feel an urge to reciprocate when you ask for a favour. If your favour is requesting a guest post on their site, they’ll be glad to do it if you’ve helped them with other projects in the past.
So contact webmasters ahead of time and see if there’s any way you can help them. After you’ve lent them a hand, feel free to mention your guest posting request and you shouldn’t have a problem getting the response you want.
We believe these are the best ways to boost the website’s rankings through SEO. Please use these techniques to improve your rankings in the search engine results pages.