Digital marketing can be defined as the marketing of goods and services using digital media output devices like computers, tablets, smartphones, etc. digital marketing is fast becoming an inevitable form of marketing form for all sectors. But for some sectors like entertainment, sports, etc. digital marketing holds providence over television marketing.
The chief reasons for the recent boom of digital marketing are given below:
- One of the cheapest ways of marketing has emerged as digital marketing. In most cases, digital marketing is free of cost and has a mass reach. Even a good marketing program on any leading internet portal is much less costly (year to year basis) than any television marketing program.
- Increasing reach
The spread of the internet worldwide is being used by marketers to spread awareness about their commodities and also to sell their commodities. The reach of the internet not only helps marketers advertise to more people but also helps more people verify the claims made by the companies.
- Consumer can be reached on the go
Digital marketing helps the marketer reach the user at any location where an internet enabled device can access the internet.
4 ways of getting cheap methods of digital marketing:
- Creating a page/account on social media sites:
The numbers of social media sites are increasing day by day and with every day the numbers of patrons of such social media sites are increasing. Modern marketers who are taking baby steps to digital marketing are warming their feet by representing themselves (for free!!) on social media sites be it blogging sites or connectivity sites. Often these sites offer special schemes for corporate firms which can pay a very negligible amount for getting their pages and blogs promoted on the social media site. Many a time the social media sites will also provide corporate firms with Return on Investment (ROI) numbers taking only their publishing charges as investment.
- Making several free web pages to come up more in sector related web searches:
There are several domains where the making a website is free and marketers could make a number of websites for their products and services which will increase the chances of the product or service being seen by the target audience.
- Sending e -mails to self and competitor patrons, explaining product or service benefits:
Sending of e mails is again a free of cost digital marketing method that can be used very effectively by marketers. Often companies can get email details from information collecting agencies both for their consumers and that of competitors and use this information to generate more sales.
- Advertising on industry websites:
Many industry sectors have their own websites and are often visited by business to business firms looking for suppliers or manufacturers. Often times the advertisement costs on these sites is negligible when compared to television or print media advertisement.
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