Social media today is ingrained in people’s lives providing them prolonged connectivity. For marketers, this platform-prolonged connectedness is one of the cheapest, fastest, and easiest ways to reach, engage and interact with target audiences. The platforms are regarded as a goldmine for marketers in terms of engaging customers with their posts but despite it, the majority of our posts do not usually get the expected response.
Why is that so?
“To post or not to post” is not the question, the real question is “when to post?” Timing is one of the greatest determinants of the success of your social media marketing efforts. Wise content marketers recognize the impact timing has on the post reach and repost probability.
The secret behind maximizing audience engagement is the precision and accuracy of the timing. Therefore, the challenge is to post the content in a time when the targeted audience is present to construe it and act upon it.
However, various researchers suggest that the appropriate timing plays a key role in content reach. However, the post-timing decision depends on other parameters too. These include the demographics of the targeted audience i.e. age, gender, education etc; the geographic location of the audience and most importantly the platform that you are posting on.
There is a great preponderance of audience over Facebook resulting in a vast marketing opportunity for the businesses. Facebook gives brands far-fetched opportunity to initiate customized and cheap brand campaigns to promote their brand and improve their customer database.
According to Hubspot, the most appropriate time to post on Facebook is between 1 p.m. to 4 p.m. on Thursdays & Fridays and for weekends; they suggest that posting between 12 p.m. to 1 p.m. is very suitable.
- Post your content in-between 1 p.m. to 4 p.m.
- If the intended audience is youth, post during evenings from 8 to 10 p.m.
- For corporate bunch audience, try lunch hours 12 p.m. to 2 p.m.
- Avoid posting during weekends, timing before 8 a.m. after 8 p.m.
To yield greatest results on Facebook for CTR, and likes/shares/comments post your links from 1 pm to 4 pm
With over 500 million posts tweeted every day by for social media marketers, Twitter is probably the one that comes right after Facebook. Twitter is ideal for sharing original and curated content, linking videos, text updates, and other stuff. The appropriate time you should post or do these is given below:
- Post your content in-between 12 p.m. to 3 p.m.
- Avoid posting after 8 p.m. and before 9 a.m. for all days
- Peak time is between 9 a.m. to 3 p.m. from Mondays to Thursday.
- To yield greatest results, post your stuff on Twitter between 12 p.m. to 3 p.m. (for weekdays)
Albeit not as dominant as Facebook or Twitter, LinkedIn is getting popular, especially if we talk about B2B businesses. Marketers can share updates, product information, testimonials etc and build brand awareness, generate leads and more
LinkedIn can connect a brand with more than 444 million professionals around the world. The best time to post on LinkedIn is:
- From 7 m. to 9 a.m., and from 5 p.m. to 6 p.m.
- Avoid posting during Mondays and Tuesdays timing 10 p.m. to 7 a.m.
According to digital marketing company Karachi for your posts to perform better at LinkedIn, you should post at 7 a.m. to 9 a.m., and from 5 p.m. to 6 p.m.
Evaluate Posts Results to find your Best Time
Probably the best method to figure out what timing will work for your business is to simply evaluate its results on the social media platform that you’re using. If you’re using Facebook, you can go on to check “Page Insights” where you will get a wealth of data. These insights will give you an understanding of your audience and how your content is performing and when it performed the best. “When” is our area of concern here.
Identifying the best time to post on social media platforms will help you achieve better performance in each and every activity performed by your business. Did you find the best time to post on social media? If yes, please contribute your ideas.