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Tag Archives: gdpr effects on marketing

GDPR And Its Effects On Online Advertising

As the EU’s General Data Protection Regulation (GDPR) comes into play, brands could view the price of personalized advertising skyrocket. The giant players in the field of online advertising, namely, Google and Facebook, have already informed businesses that they must authenticate the data used to serve ads. To ensure that the businesses remain vibrant, digital marketers must adapt their business …

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