The SEO industry is constantly depending on the search engine’s algorithm, but this does not mean that you have to revamp your efforts and strategies every time an update rolls out. Here are some proven strategies that can be implemented in your usual SEO campaign nevertheless of the updates.
Don’t depend solely on keyword research:
In the Old age of SEO, web master fully emphasized on researching keywords, by spending lots of hours in measuring the competition of the queries made on the search bar. This will not only take longer time but also it has made the search engine to restrict the keyword data from the visibility of SEO workers.
Hence, instead of wasting loads of time in chasing data that is not available to your eyes, simply your strategy by listing out the keywords that you believe the people are looking for and build content relevant to your keyword phrases.
Make use of SEO tools effectively:
There are some fields like page description or post Meta data that does not have any SEO impact now, but filling it with suitable content will make it a standpoint from the usability point of view. If write a compelling snippet that displays in the search engine’s search results listing, it may cause the user to click through your site and this will help you in increasing your outreach as well as your performance among your competitors.
If you feel lazy of writing descriptions for every post, make use of tools like QuickSprout or Moz to help you handle this process while few WordPress extensions like Yoast SEO, All-in-One SEO will make you manage your snippets effectively.
Invest in Content that Goes Viral:
Building backlinks is increased to be a challenging one especially when it comes to quality and authority. Link backs from other sites will show the most of your performance to the public. All these can be easily achieved if you direct towards producing viral content. Now the trend has come up to infographics, with a creation of graphics and simple content can earn you hundreds of backlinks naturally from great sources who share your masterpiece!
Use Responsive Website Designs:
Being responsive is very essential in order to target the desktop as well as mobile visitors. You can also go for hosting separate websites for mobile as well as desktop users in order to get individual customers. However, it is a hard task to run two sets of SEO campaigns for two websites, so it is better to display both the websites on a single platform with the use of responsive designs. Approach a web design company today and get your responsive site for increasing your popularity as well as exposure.
Hope you will find this useful and implement these strategies to go viral with your re-invented SEO campaigns.
About the Author:
Amy Jasmine is a web addict who loves to blog and share inspiring stuff on the internet. Apart from blogging she works as a freelancer for a renowned SEO Company in Chennai. Her passion is to read books and go for a long drive with her pets.