A lot of companies outsource their SEO.
It is painfully obvious that this process should be performed by a dedicated expert (or a team of experts) without any outside interference. Really interesting thing about it is that you need a good SEO company for a website to be profitable. At the same time, even though it is such an important task that can make or break your website, most website owners have little to no control over the process.
There are two reasons for this:
- Website owners do not have enough knowledge to manage the process
- SEO is a complex process that requires full access to the website and its resources in order to work properly which means that owner cannot keep track of everything
Due to the fact that most website owners are unable to directly control the process, this activity is often delegated to outside, outsourced companies.
In practice, it is same if you outsource a company or if you hire a local company. Due to the globalization and the fact that SEO is primarily an internet activity, this job can be done as efficiently by an outside entity. The main difference is that, with outsourcing, you can find a cheaper solution.
SEO industry has forever been in this state. In time, professionals from India and Pakistan became recognized as the leading experts in the field. However, as with everything, things slowly start to change. That being said, let’s see what can we expect from SEO outsourcing in future.
#1. Change in prices:
Prices are the main reason why people started outsourcing in the first place. Seeing that a foreign company can do the same job as a domestic organization, website owners started employing services of outside experts. In fact, it has come to a point where you have to outsource to remain competitive. This has especially become a practice for small companies with a limited budget.
But, globalization doesn’t only allow easy exchange of products and services. It also puts all service providers on the same playing field. In other words, regardless where you come from, you will be judged based on your results. Even though outsourcing has been a common practice, it is only a matter of time until outsourced companies start getting the same money as the companies from developed countries.
This is the charm of the Internet. Given that everything is easily accessible, products or services become classified based on its characteristics. In time, demand for a good service will increase eliminating price discrepancy.
In future, when it comes to SEO outsourcing, we can expect that companies will be judged based on their performance and that prices will be formed not based on your location, but based on your expertize.
#2. Cultural differences
SEO has always been regarded as one of the most advanced professions. This is to be expected as SEO expert deals with Google’s algorithms each and every day. In order to do this job, person has to be tech savvy and open to changes.
One thing did pose a problem over the years and that is cultural differences.
No matter how liberal a person may be, he still comes from a society that has certain customs and beliefs. In that regard, website owners often had communication issues when dealing with outsourcing companies.
As new generations start to emerge, raised and accustomed to computers and global culture, these differences will become smaller eliminating one of the biggest headaches for company owners.
Although it is still very profitable to employ services of a foreign SEO company, it remains to be seen if this will be the case in future. Globalization has changed the game immensely. Time will tell if the markets will become unified easily allowing us to recognize potential of a SEO company based on the price, regardless of where the company is situated.
Author Bio: Nikolay Stoyanov is a well-known Bulgarian SEO expert with over 8 years of SEO experience. He’s a huge fan of Brian Dean and a proud graduate of his SEO That Works online course. He practices 100% white hat SEO techniques and has a vast experience in keyword research, on-page optimization, SEO auditing and link building. Nikolay enjoys learning new things, making new friendships and improving his skills all the time.