Internet Marketing 

GDPR And Its Effects On Online Advertising

As the EU’s General Data Protection Regulation (GDPR) comes into play, brands could view the price of personalized advertising skyrocket. The giant players in the field of online advertising, namely, Google and Facebook, have already informed businesses that they must authenticate the data used to serve ads. To ensure that the businesses remain vibrant, digital marketers must adapt their business models to comply with GDPR. With the growing popularity of cookies, advertisers started realizing that they could track user behavior across the web. Advertising companies have been adding trackers to…

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