When someone has a product or service in his storage to sell but no one knows about the product, it is of no use. The same thing is applicable for the online business. Any product one needs to sell online, it needs advertising and promotion to make the potential target group about the availability of the product. Advertising to 100 may bring out one quality sale. In the recent days two well known terms are heard very often are Search Engine Optimization and Search Engine Marketing. Though the words are very similar to ears but it has some specific difference depending on the cliché expertise components.Search Engine Marketing
SEM or Search Engine Marketing is nothing but the promotional advertisement of products and services placed with technical and creative expertise on the search engines those are very regular on the searching panel of the internet users to make the best output of that. The job of Search Engine Marketing involves lots of technical expertise with a good understanding of the marketing situation. They need to understand the mind of the customer and the working habits of the net users. They need to do a well research before putting an advertisement that which position is the most suitable space to place the advertisement. Another deep research is needed to do is where to put which advertisement. Like if he has an advertisement of sport kit to put in the search engine, he should not place it in the entertainment websites. That advertisement must be posted in the sport websites, blogs for the best result. Placing paid advertisement on search engine result page (SERP) is one of the important parts of Search Engine Marketing. Based on the key words entered into the search engines, these advertisements appear. Normally it works on the basis pay per click (PPC).
Search Engine Optimization
Search Engine Optimization is the strategic and tactical expertise technicality that optimizes the position of the website with generally used keywords to get the result or the option for a search within the first 10 or 20 sites. Google, yahoo, Bing are the popular search engines. The job of the Search Engine Optimizer is to get the highest rank possible for the website.
The specific jobs of the Search Engine Optimizer are:
- Provide an improved website navigation for better experience of the user
- Publishing quality contents
- Doing a good keyword analysis and using keywords
- Creating improved link popularity
- Tagging social media links with the website like facebook, google+, twitter, youtube
Though the target profile of Search Engine Optimization and Search Engine Marketing is almost same but there are few important differences too. Search Engine optimizer optimize the website for a better organic search and a better experience whereas the Search Engine Marketing includes advertising and promotion of the websites for a better reach and wide reach. Everything done in this specialized zone is by using technology effectively. No Search Engine Marketing campaign looks complete without Best SEO Company. At the end it can be concluded that Search Engine Optimization is the subset of Search Engine Marketing.