Most of the Search Engine Optimization techniques fail due to improper planning and they are not meant for long term perspective. Many web developers feel that SEO is not necessarily required to get their web site on top of the search engines. They feel keep updating website on daily basis help them a lot instead of paying heavy prices for SEO specialized techniques. Some of the reasons for why SEO fail are as follows:
SEO techniques contain limited period time and expire soon without meeting the expected client requirement. A right SEO strategy is the one that always helps in creating the right value for your business.
Most of the SEO techniques do not have proper plan and does not understand the customer requirements properly. Some recent reports said that SEO experts are shooting at the dark place to get the business back which is not at all possible.
SEO actions are not consistent and lack in deep participation and perspective of the most of the search engines. They simply build the website links which will never help in the getting the business.
SEO promises of bringing the web traffic by targeting the social website communities which they never do.