In one form or another, the internet has been around since the late sixties. It was originally developed for military purposes, and has grown from its very rudimentary origins. In the seventies, it was made public but no one in the public really used it unless they were in the tech field.
In the late eighties the first familiar version of the web came out, and for the first time a ‘normal’ low tech person could access and use the web. In the late nineties, a boom in internet infrastructure was taking place.
As all bubbles do, the tech bubble burst, leaving behind the good companies (now undervalued) and all of the infrastructure that had been built up to that point.
Since the turn of the century, many things have changed. There is now extremely fast internet almost anywhere you go in America (if you are willing to pay for it), and more and more cities are making public hi-speed Wi-Fi available city wide.
The internet has had huge transformative changes on the way normal Americans conduct their lives. All you have to do is look at newspaper and magazine sales to see the trend, or to ask someone to look up a phone number.
They no longer look for the nearest phone book – now they get on their smart device or computer, and type in the type of business or the name of the business and the two or zip code – then you get not just the phone number, but the map as well.
The internet has also made it much easier to locate small or large subsets of people and develop marketing and advertising strategies that go after that specific segment of the population that you are interested in. This is an extremely valuable marketing strategy that if done properly accomplishes several goals at the same time.
It does not matter what type of business you run, or whether you are a local business with a web presence or an internet company or any combination of the two; the most important thing in any advertising campaign is to get a positive view of your business in front of the people who need it. This is true whether you are offering a service or selling a product.
Guest blogging is one of the most effective ways to implement this marketing strategy, but not many business owners have the specific skill set required for such an undertaking. This is where SEO service companies come into play. They are experts in the field, and procuring a guest blogging service like the WLM Guest Posting Services allows a business owner to concentrate on running the business.
In these situations, the SEO services company will handle the entire project, starting with qualified professional writers, locating and contacting the blogs that hold direct relevance to your company’s products or services, and posting the guest blog on appropriate blogs with one to two links that go directly to your webpage.
This not only drives customers who are interested in your company’s products or services directly to you (they are reading a blog about the subject), but it also increases your page rankings in the search engines in an open, above board fashion through the use of relevant links.
Get started today – find an SEO services company, and ask about developing a guest blogging plan for your website and business.
