With hundreds of new websites being started every day, the internet has become a jungle, making it very difficult to find great, new sites. So how can you get your site to be noticed online? What can be done to increase your site’s popularity? The following are some tips that will help you enhance your online visibility.
1. Reliable hosting
Once you have a domain name, you need to select a hosting plan. When choosing a web host, you need to compare the features offered with each plan. Know how much bandwidth and disc space you are allowed to use. Some providers don’t allow their customers to upload video or music files to their servers. Such issues need to be resolved with customer support before paying for a plan. You should also find out if the plan offers protection for your domain registry information and how many email accounts will be offered. Lastly, make sure that 99.9% uptime is guaranteed and that customer support can be accessed easily at all times.
2. Optimize your site
For a site to be successful, it needs to have a high search engine ranking. Therefore, it is important that you understand how search engine optimization (SEO) works. Though SEO takes time and effort, the benefits are immense. The first thing you could do is ensure that you are using the right keywords. You need to write for search engines as well as for your visitors. Writing for visitors will ensure that they keep returning to your site. Writing for search engines will enable you to achieve high rankings. Once you have worked on your keywords, you need to begin link building. This is another way of enhancing your site’s ranking.
3. Make use of social media optimization
Besides SEO, social media optimization is another strong marketing tool. It involves different elements. First, ensure that your site or blog content is relevant to your subject. Visit related sites or blogs and comment on articles and posts. Share your blog content on networks such as Facebook, Twitter, MySpace, YouTube and Flickr. Remember to include a link back to your site every time you share content in social media.
4. Engage your visitors
Engaging your visitors is important for the growth of your site. Make sure your writing is personal and invite visitors to comment on posts and articles. You could also consider running a contest so as to generate interest in your site. Other ways of engaging your visitors is by hosting a forum. This will allow people to express their thoughts and ideas on different subjects, and will encourage them to return to follow up on the discussion.
5. Have a user-friendly design
A good design will help you win the trust of your visitors and readers. However, don’t over-design the site. No matter how attractive your site may look, it is useless if web users cannot navigate through it. Make sure the design and layout features on your pages are easy to understand and accessible. Avoid excess flash animations and stick to standard coding.