Social media sites are now the king of the online marketing.
If you’ve started with it, then you’re on the right track. Now, your next job will be pinning with the visual social media platform. Yes, you’ve guessed it right- it’s Pinterest.
According to Shareaholic.com, Pinterest has increased its traffic from 4.79% to 7.10% in only three months the last year. This 2.31% rise has further driven the traffic of the online brands dealing with IT, services, books and magazines, and even antiques.
It is giving a tough competition to Facebook reaching over 70 million fans which still continues to grow. Go ahead and start using it if you want to grow your business quickly.
How Pinterest helps you?
#1. Draws in huge traffic: To give more traffic to your site, its hover button lands the users directly to your site. As such, the users can pin the images directly from your site while going through your site’s content at the same time.
#2. Gives you new customers: It works exactly like a billboard along the highway. Whether one comments on it or not, they stay at the back of the minds of the passersby. In the same way, even when the users not pinned it, you will still get huge views. And if many users are pinning and sharing it, you will likely to get new customers in the way.
#3. Does extensive market research: Pinterest gives you an idea of the latest market trend and what your customers find most interesting. If you think that maximum Pinterest users are men who have wives and female friends who would like to get gifts from men. These men will then definitely search for some pleasing gifts. They create pinboards and pin things, you will be able to see what makes tick as a consumer and other different trending products.
#4. Let you gain authority: As Pinterest enabled you to do in-depth market research, you can easily gain an authority in it by changing your marketing strategies. With the quality descriptions and photos, you can target the descriptions with ease which the newbies would want.
But, as your Pinterest password is an essential tool for logging into it successfully, you have to make sure that they’re updated.
#5. Makes your brand even stronger: This amazing social site also let you personalize the page to the name of your company. You can also use your company’s logo as your profile picture to get a lot of exposure with pinning of a single image. If you like, you can also write a paragraph describing your company and the services you provide. You can also give this link to your Twitter and Facebook accounts.
The bottom line is – Pinterest increases your sales. When you scatter different photos all over Pinterest, it gets huge exposure among various pinners and thus boosts your sales indirectly.
If you provide only one kind of service or product, make sure that the users can easily find your profile. Also, create two to three boards having appealing items so that they create interest in the users.