Creating A #1 Rank in Google
Impossible, right? Not really worth the time, right? Wrong on both counts.
Many times, introducing phrases in Google, you will find a lot of somewhat related sites, but almost never anything accurate. So why bother to get these supposedly non-searched terms?
Because there is a perception that having your site at # 1 in Google means your site is an authority on that particular subject. As anyone with experience knows, this is not usually the case, but perception is reality.
Of course, some of the phrases can get ranked in not being very popular, but you never know what a user will enter into the search box, or we know where the collection of information found.
One of the most common features of the search is that when a user begins a search first, using a broad term, but as later in their search, the phrases become more accurate as they are filtered sites related to the UN.
This is the very concept of what can be a successful PPC campaign performance. While it may be great for getting tons of traffic for the keyword “shoes”, if a user is really looking for “Nike”, the site has lost money in that pursuit.
Another curious statistic web analytics reveal is that a consumer is a site through PPC is not a customer for life. Usually interested in the quick fix or easy solution. Compared to a user who comes through engine optimization organic search, the more likely consumers for life as they tend to trust a company that has “earned” their way to the top of the leaderboard.
By the time a user has a phrase four to five keywords entered in your search query, chances are they have already eliminated the “noise” and focus on the “signal”, ie the product or service your site is offering.
A final point to remember is that if there is an exact phrase is not common to a search engine query, once indexed, will be displayed in the position as number one since the search engines always try to find a exact match in the other factors are not available.