Regardless of what your online activities involve, having the largest possible social media following will be an essential element to any success you experience. Through websites like Facebook, Twitter, Instagram and many others, it’s possible to find new potential customers and clients from all over the world, meaning you’re bound to create far more sales than any competitor without the same savvy understanding could possibly hope for.
I used to work for a marketing agency, and so I’ve picked up on some really handy tips and tricks over the years for gaining new followers. Some of them will require a modest investment; others can be utilised without spending a penny, so once you’ve read through this short guide I’m pretty confident you’ll find something suitable. At the end of the day, it’s best to apply all the techniques I’m about to list at the same time, but depending on the nature of your business, this may not always be possible. Still, have a read through and feel free to let me know how you get on.
1 – Post Interesting Updates
The first rule concerning increasing your social media following is never to spam. Anyone viewing your page will soon “unlike” or simply avoid looking at your updates if they’re irrelevant or seem pointless. This means you’ll need to spend half an hour every single day working out exactly what you’d like to say to your followers each week. A single update each day should be sufficient.
2 – Encourage Interaction
Every time someone comments or “likes” a post you’ve made, some of their friends will be able to see the action, and this means you increase the chances of them also getting involved. Interactive posts can be made up of questions, slightly controversial comments or anything you believe will cause a reaction in people who view the update.
3 – Working On Consistency
No matter what you’re saying on your social media pages, it’s wise to keep it consistent as much as possible, as this gives a more professional impression of you and your brand. People who follow you on social networks will have certain expectations, and once you fail to meet them regularly, it’s likely those individuals will become uninterested. Try to always post at the same time of day and keep all text close to the same length.
4 – Advertising The Brand
Facebook, especially, has become an amazing tool for advertising of late, and although you’ll probably need to spend at least a few hundred pounds to see good results, their services make it simple to find new users and attract more likes to your page. Alternatively, you might want to consider the benefits of SEM (search engine marketing), because making your company website more visible under certain keywords on Google can help to make people more aware of your brand. This will obviously increase the amount of interest you receive on social networks.
Presuming you manage to follow all my advice and implement it properly, you should see your following double or even triple over the next couple of months. There is often a kind of snowball effect when this occurs, so I hope you’re ready for all the extra attention!
Good luck with everything!