As we all know Google’s algorithm is very complex and it is constantly changing. But even with all the updates that have taken place over the last several years, the one thing that hasn’t changed is the importance of having a strong link profile.
When it comes to getting your website ranked, your link profile is the most important factor. It doesn’t matter how amazing your content is, if you don’t have quality links pointing to your site Google and other search engines will simply look over your site.
There are 2 reasons the search engines love a strong link profile. The first reason is because high quality backlinks help build your sites authority.
Anytime someone links to your website it tells the search engines that you are providing valuable content.
Generally speaking, the more quality links that point to your site, the better your rankings will be in the search engines.
The second reason search engines love a strong link profile is because it’s a signal that your site is trustworthy. As you very well know, there is a lot of crap floating around the internet.
The last thing Google wants to do is send its visitors to websites that don’t provide any value.
One way they ensure they are providing the best search results is by looking at the link profile. Keep in mind the number of links you have pointing to your site isn’t as important as the quality of those links.
Low quality links will get your site penalized while high quality links can give your site a major boost in rankings.
How to Get More Quality Links To Your Website
One of the best ways to improve organic rankings is to build links to your website. But getting quality backlinks is a lot easier said than done.
If you want to build a link profile that will position you as a trusted authority in your niche, it is best to work with a professional link building company.